Video is still viewed as a relative newcomer to a company’s marketing toolbox; however, 2018 has seen an enormous leap in the use AND importance of video with an estimated 60% of companies using video content in their marketing strategies.
Now, marry this to 80% of marketers believing video is an important part of their strategy, you have to ask yourself, why?
The simple answer is – it works.
And here is why….
Video has become the preferred way of consuming content online, with 79% of people watching videos every week… and mostly on mobiles. That’s 500 million hours watched on YouTube EVERY SINGLE DAY.
Video Boosts Conversions & Sales; for instance, putting a product video on a landing page can increase conversions by 80%. That’s not a typo, we’ve had clients that have seen results like this.
Video has a fantastic return on investment; you can measure the statistics easily and continue to use the content again and again.
Video builds trust with your buyers; which must be the ultimate goal of content marketing? Video engages and produces emotions like no other form of marketing.
Googles loves and adores video; video keeps visitors on your website longer…longer time spent means search engines are alerted to good content meaning you’ll rank higher! Yippee video can really help your SEO.
Video Marketing can explain anything and everything; Launching a product or service? Want to tell the story of your company? 98% of users watch an explainer video to learn more about service or products. It’s the next best thing to seeing it in real life.
Getting video right can be tricky – read our recent article with 6 simple tips for creating better videos or contact us to have a chat about your next project.