One of the key services we provide for industry clients is the production and distribution of press releases on their behalf. Very often a client will have a great news story, but not be aware of how to publicise it to best effect, or not have the resource in-house. We have been writing press releases for clients for many years, and know what makes a great story and who might be interested in it.
For example, we have just written and distributed a press release for one of our industrial clients – Aish Technologies. Aish has recently appointed a new senior management figure into a new role at the company and wanted to make sure the industry knew about it. Our service involves interviewing the individual to find out more about him, where he has come from, what are his first impressions of the business and where does he see the future of the company heading. From the interview we will write a draft press release, take some photographs that can be used for the PR and in future marketing activities, and then distribute the release to our established database of local and industrial trade press contacts.
To see the release click here: http://www.aishtechnologies.com/welcome-our-new-head-of-naval-division/
If you would like some help promoting your messages to your target audience, please contact us for a no-obligaton chat.
We’re starting a Pro Editing series, aimed at those who are serious about creating slick, professional looking photography and video content.
We will be sharing top tips from our highly skilled team, with tricks on how to get the best out of editing software and our thoughts on new developments and programs. We also have a lot to say about Mojave – but we shall save that for another day. Today, we are going to be talking about Colour Grading.
Colour grading is a powerful tool when it comes to telling a story. The whole mood of a video can change with some simple colour grading – providing you ensure all the frames flow and have the same look. Our 5 pro colour grading tips will give you a good understanding of what to look for and where to start.
The Key Light
The key light is the term given to the main light for your photograph, whether that be natural light (a window) or artificial (a lamp for example). You need to establish where the key light is coming from before your colour grade begins.
It’s really important to balance the exposure and ensure the white balance is correct at the start. This, in simple terms, is getting the white, white. It may not sound that important, but it sets the tone for the whole frame.
Use Hue/Saturation Curves Tool
Using the hue and saturation curve option enables you to make precise, easy adjustments to the saturation/brightness of specific colours. For example, if you want to increase the saturation of red in the frame, simply use the RGB Curve to alter the levels of red.
Consider using LUTs
A LUT (Look Up Table) is a modifier between two images. There are some great ones available online and if used well they will give your video a great effect (more in-depth post on using LUTs effectively soon)
Don’t go over board
When it comes to colour grading it is very easy to get carried away. Subtle changes are often the most effective. You want to achieve a polished professional look, not a fake one.
If you have any questions on colour grading, or any other aspects of producing great video and photography please contact us.
The world of website design never stands still, which is why we should take a moment to review what the current trends in design are heading into 2019. How many of these boxes can your website tick?
Since 2015, mobile searches have exceeded desktop searches, making mobile search the highest worldwide. As a result, Google changed the way in which they index sites and now they prioritise mobile friendly sites, even over the loading speed of a website. This has created a methodology whereby websites are designed for a mobile device first and then adjusted for a desktop second. Not only does this benefit your SEO and ranking, but it gives the consumer a much better experience.
Clean, minimalist designs are characterized by loading quickly and are currently sought after for two very important reasons. Firstly, both the mobile users and desktop browsers can experience a website that loads almost instantaneously. And secondly, they are regarded as having a high SEO value, as a clean, minimalist design will help a site fulfil a lot of the speed requirements that search engines require.
Minimalistic needn’t mean boring though; the use of contrasting colours, icons, bold headings can look fantastic. It’s all about prioritising content and getting creative.
Grids & text overlay
Grids with a text overlay are quickly replacing the usual side bars and menus, due to their modern look and particularly asymmetrical designs. They point viewers to the content they are looking for and also help to keep the home page looking simplistic and fresh.
Despite the trend towards clean flat designs to improve speed and responsiveness, video backgrounds continue to grow in popularity as we head in to 2019. There is strong evidence that video backgrounds increase conversions, as they are far more engaging for visitors than text or images will ever be. Interested parties will land on your home page and watch the video, therefore decreasing your bounce rate and, because Google loves video, improving your SEO.
Single Page Design
A final trend for 2019 sees the growth of single page websites, to tap into the requirement for minimal design and faster loading speeds. Definitely not suitable for all businesses, the single page website is a great tool for those looking to drive visitor traffic to a contact point, without them getting distracted by other content.
Check out our website design page to view some of the websites our team have designed and as always if you need any help with bringing your own web design ideas to life give us a call on 01202 682322 or email firstname.lastname@example.org.
A spike in export sales has been noticed in the Q4 business report produced by Greater Birmingham Chamber of Commerce. Nearly 50% of manufacturers have seen a rise in sales as compared to just 24% in Quarter 3.
The increase is thought to be linked to the impending deadline for Brexit, as businesses have found non-UK manufacturers trying to beat the departure deadline. In particular, some manufacturers – including the car industry – are preparing to pre-empt Brexit in case of any ‘no deal’ chaos at Britain’s ports and airports. Also, some car manufacturers have announced plans to bring forward their annual shutdown to coincide with the UK’s departure from the EU.
Raj Kandola, the senior policy and patron adviser of the GBCC, commented:
“Much has been said about what might happen if there is no deal – of course, no-one knows with any certainty what the outcome will be, but business hates any kind of uncertainty and are clearly putting Plan B into action now, just in case. It would be churlish to downplay the impact that a disorderly Brexit could have on the regional economy and the country as a whole. Whilst we cannot predict what the future will bring, the GBCC will be on hand to support local businesses to ensure they put practical steps in place to ready themselves for what is likely to be an extremely unpredictable and ever-changing landscape.”
The buoyancy and durability of business in the region is one of the reasons The Collective recently opened its new Satellite office in Birmingham. James Howes, Managing Director, added:
“I was in Birmingham before Christmas and when talking to manufacturers you got a real sense of determination to take away the uncertainty and ensure businesses are fully prepared for what the end of March may bring. It is so encouraging to see this approach and is why we are excited to be working with manufacturers across the region and helping them promote their messages across the world”.
Full details of the report are available at www.greaterbirminghamchambers.com
Story Source: Greater Birmingham Chamber of Commerce
As 2018 draws to a close, I think we can all agree it’s been a momentous year. The worlds of politics and business are intrinsically linked, and we have seen that more than ever this year. You can imagine Theresa May will not be sad to see the back of the last 12 months, although whether 2019 turns out to be any better for her is very doubtful. Brexit for many has now become a reality, and we wait with a certain amount of trepidation to see what happens on 29thMarch.
The world of marketing for both industrial and educational sectors continues to evolve. Social Media is now the norm and the challenge for many is to work out how they can maximise their opportunities without it taking over their lives. The growth of video and associated VR, animation and 360 technologies continues unabated and we are excited to be right in the middle of such an exciting period. In 2018 we have really seen trust and relationship marketing come to the fore and along with GDPR challenges, this is a trend set to remain prominent for some time to come.
The Collective has had an exciting year, with highlights including a variety of new industrial and education clients, the opening of our new office in Birmingham and consolidation and development of our premises in Poole. We were also delighted to welcome 3 new members to the team during the year – Amy Cooper (our Digital Media Manager), Shannon Newton (our Video Editor) and Jill Pryor (a 2nd Graphic Designer). 2019 will start with a bang with our new website, and some exciting new initiatives to offer our clients.
The whole team at The Collective wish all our family, friends, colleagues, clients and suppliers a very Merry Christmas and a very Happy New Year. See you on the other side!
Video is still viewed as a relative newcomer to a company’s marketing toolbox; however, 2018 has seen an enormous leap in the use AND importance of video with an estimated 60% of companies using video content in their marketing strategies.
Now, marry this to 80% of marketers believing video is an important part of their strategy, you have to ask yourself, why?
The simple answer is – it works.
And here is why….
Video has become the preferred way of consuming content online, with 79% of people watching videos every week… and mostly on mobiles. That’s 500 million hours watched on YouTube EVERY SINGLE DAY.
Video Boosts Conversions & Sales; for instance, putting a product video on a landing page can increase conversions by 80%. That’s not a typo, we’ve had clients that have seen results like this.
Video has a fantastic return on investment; you can measure the statistics easily and continue to use the content again and again.
Video builds trust with your buyers; which must be the ultimate goal of content marketing? Video engages and produces emotions like no other form of marketing.
Googles loves and adores video; video keeps visitors on your website longer…longer time spent means search engines are alerted to good content meaning you’ll rank higher! Yippee video can really help your SEO.
Video Marketing can explain anything and everything; Launching a product or service? Want to tell the story of your company? 98% of users watch an explainer video to learn more about service or products. It’s the next best thing to seeing it in real life.
Getting video right can be tricky – read our recent article with 6 simple tips for creating better videos or contact us to have a chat about your next project.