Simon Harrison

Simon Harrison

3 min read –

We are delighted to confirm we have signed a partnership deal with Iracroft Ltd, to provide them with marketing support for the next 12 months.

The partnership will see us undertake all of Iracroft’s marketing activities at an important time for them, as their company continues its growth and development. We have recently produced a marketing strategy for Iracroft, and the conclusions from this will shape future marketing activity.   

The marketing arrangement will be conducted through our innovative credit-based support initiative, whereby companies have the option of using credits against any of our marketing services. This provides the flexibility of choosing the right marketing activity at the right time and allowing the cost to be spread over a 12-month period.

Iracroft, which has manufacturing facilities in Blandford and Poole, was recently included on the list of Dorset’s top growing companies. The company manufactures metal pipes and tube fabricated products for a wide range of industrial applications. As part of the longer-term business strategy, the company has decided to increase its marketing activities to reflect its development into new markets, and its strengthening position within the construction and mining equipment sectors.          

Our MD James Howes is excited with the partnership, and commented:

“At such a challenging time for all businesses, we are thrilled to be able to start helping Iracroft with their marketing. It’s so important for companies to understand that now is the time for them to be working on their marketing ready for when life returns to normal, and we have already got an action plan in place to help Iracroft raise their profile, and hopefully steal an advantage on their competitors”.     

Darren Colley, Iracroft’s Managing Director, is looking forward to developing new marketing material, in line with the marketing strategy The Collective recently produced for Iracroft, and commented:

“We are focused on delivering on our ambitious growth targets, and marketing will play a key role in how we achieve this. The Collective have proven themselves already to be a key partner and I am confident in their ability to deliver the level of support we require to achieve our objectives. I am excited to be working with Simon and the team.” 

If you’d like to throw some ideas around on what you could be doing with your marketing right now, or just talk through your thoughts on preparing your company for when the lockdown is over, please don’t hesitate to contact us at or telephone 01202 682322.