In web terms, if content is King then SEO follows up very closely as Queen. There is very little point in spending your time and resources creating well written, informative content if the search engines aren’t going to find your site. In this post we are going to give you the tools to easily create SEO rich content.
SEO (search engine optimisation) is all about getting your website ranked well in the eyes of search engines such as Google, Bing and Yahoo. Creating the best SEO rich content to benefit your website can seem like a mammoth task but following these few simple steps will see your ranking within search engines increase significantly over time. Remember, SEO is not a quick fix – you have to work at it and keep working at it over time to yield the best results.
Keyword research is a vital part of seeing the best results from SEO. Start by looking at the keywords that are bringing people to your website – hopefully you have a Google Analytics account set up for your site, that allows you to see what keywords people are using to land on your website.
Make a list of those keywords and phrases and build on them. Put yourself in the shoes of your audience and imagine what they would be typing in to find your website. For example a key phrase for us would be ‘Digital Marketing in Poole’ or ‘Video Production in Dorset.
Top hint: ‘Keywords’ tends to be a generic phrase, but increasingly people are typing more intricate and detailed phrases into search engines as they become more savvy on looking for exactly what they need. So ‘keywords’ don’t have to be a single word, they can be a phrase as well.
There are some great free tools for planning your keywords and phrases such as Google Keyword Planner. Bear in mind, any term that has a high level of search volume will be harder to rank for, than those with a low/mid-range search volume, so it’s worth taking some time looking for key phrases that describe your business but are not too generic.
While researching what is popular is one thing, you will still need your own content to be relevant to you and your brand. Don’t create a random news article on current affairs that‘s nothing to do with what you do just to gain clicks. Staying on top of the news and tips in your own industry will position you as a front-runner and leader in your industry and your SEO will benefit from it.
Incorporating keywords into your text
So now you have your keywords/phrases and you know the type of article you should be writing – it’s time to start putting pen to paper, keeping in mind the above points. Include your keywords in your title and first paragraph of the article. In addition include them in the alt text & meta data, but remember to keep the text natural. Keyword stuffing will not work, as it will make your article hard to read and search engines either won’t pick it up or will discount it.