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As 2018 draws to a close, I think we can all agree it’s been a momentous year. The worlds of politics and business are intrinsically linked, and we have seen that more than ever this year. You can imagine Theresa May will not be sad to see the back of the last 12 months, although whether 2019 turns out to be any better for her is very doubtful. Brexit for many has now become a reality, and we wait with a certain amount of trepidation to see what happens on 29thMarch.

The world of marketing for both industrial and educational sectors continues to evolve. Social Media is now the norm and the challenge for many is to work out how they can maximise their opportunities without it taking over their lives. The growth of video and associated VR, animation and 360 technologies continues unabated and we are excited to be right in the middle of such an exciting period. In 2018 we have really seen trust and relationship marketing come to the fore and along with GDPR challenges, this is a trend set to remain prominent for some time to come.

The Collective has had an exciting year, with highlights including a variety of new industrial and education clients, the opening of our new office in Birmingham and consolidation and development of our premises in Poole. We were also delighted to welcome 3 new members to the team during the year – Amy Cooper (our Digital Media Manager), Shannon Newton (our Video Editor) and Jill Pryor (a 2nd Graphic Designer). 2019 will start with a bang with our new website, and some exciting new initiatives to offer our clients.

The whole team at The Collective wish all our family, friends, colleagues, clients and suppliers a very Merry Christmas and a very Happy New Year.  See you on the other side!