01202 682322

Exhibitions are a brilliant opportunity to network and showcase your services and expertise, but they can also prove to be financially demanding and time consuming. With around 75% of exhibition visitors intending to buy or planning to buy in the future, exhibitions are often a worthy investment but undoubtedly hard work. We’ve identified our 5 top tips to make a success of your upcoming exhibition, and gain a real return on your investment.


1. Prepare

Exhibiting is your chance to interact with potential customers, so planning what you’ll say and how you say it is crucial. Creating continuity within your team ensures a professional and clear message; prep them beforehand with tips on communication and appearance, including who will engage in conversations about specific products and demonstrations.

Set targets for what you want to achieve and plan the look and function of your stand based on these. If you want to show off your warehouse or state-of-the-art CNC machine, use a looped video on a TV screen. This brings to life your unique capabilities and makes you stand out from other exhibitors. Not sure where to start? Then remember…

2. …don’t be afraid to ask for help

Many marketing agencies specialise in exhibition support. It’s worth taking advantage of their experience, contacts and know-how to save you time and ensure you’re getting the most from your investment. Learning whether it’s useful to custom build your stand, or where to place furniture and yourself can hugely improve your chances of people wanting to stop and learn more about what you have to offer.

Equally, using this opportunity to update your current marketing tools, such as your literature and marketing video sets you aside from other exhibitors. These can be reused for future shows, and your video can be utilised on your website’s homepage. Remember, these are multipurpose investments so they’ll see you through other shows and meetings too.

3. Listen to your visitors

Carefully identifying what a prospective client is looking to gain from the exhibition is as important as honing your own goals. Engaging in meaningful discussions with prospective clients is reliant on you listening to their requirements. Be sure to sell benefits of your service or product rather than its features; ‘This is good for you because…’ should be at the forefront of your mind in any conversation. If you’ve had a meaningful conversation, then don’t forget to take down contact details so that you can build upon the relationship post-exhibition.

4. Social Media

Any good exhibition will have a strong social media campaign in the run up to, and the duration of, the show. Utilise this opportunity to widen your own audience and build hype for your involvement in the exhibition. Keeping your followers in the loop during the show, including setting up your show stand and some behind the scenes shots, will build interest and alert show visitors of your presence.

5. Post-Exhibition

Getting to know what did and didn’t work can prove invaluable so it’s useful to hold a show debrief with your stand team. Discuss any failings and what could be improved on for your next exhibition.

It’s vital that you follow up on your leads in a timely manner – research their business to re-familiarise yourself and get in contact within a few days of the exhibition. Being the first company to get in contact will ensure you’re not forgotten, so why not email your new contacts that night so your email is waiting for them the next morning when they get in the office?

Make use of all the information you gather, even if it’s just a contact name and email address to add to your e-marketing database. Lastly, don’t forget to book early for next year so you’re prepared well in advance!


If you’re looking to exhibit at an upcoming show but not sure where to start, get in touch for advice on making the most of your investment.

Exports in Birmingham rise as Brexit nears

A spike in export sales has been noticed in the Q4 business report produced by Greater Birmingham Chamber of Commerce. Nearly 50% of manufacturers have seen a rise in sales as compared to just 24% in Quarter 3. The increase is thought to be linked to the impending...

Goodbye 2018 My Old Friend..

As 2018 draws to a close, I think we can all agree it’s been a momentous year. The worlds of politics and business are intrinsically linked, and we have seen that more than ever this year. You can imagine Theresa May will not be sad to see the back of the last 12...

Why Video??

Video is still viewed as a relative newcomer to a company's marketing toolbox; however, 2018 has seen an enormous leap in the use AND importance of video with an estimated 60% of companies using video content in their marketing strategies. Now, marry this to 80% of...

11 Great Free Resources To Help With Your Digital Marketing

The most common difficulty businesses face when it comes to their marketing is time. We understand this; there are so many different platforms you need to have a voice on to help you engage your audience and drive traffic to your website all whilst staying on brand...

Midlands Expansion for The Collective

The Collective, Dorset’s premier video & digital marketing agency for industry and the education sector, has opened a new office in Birmingham. The company aims to further expand its reach across the country and to take advantage of the many engineering and...

How often do you work on your business?

I received an email today from a Marketing Agency, offering me their services as a Marketing Consultant for our business. Now, bearing in mind we are a Marketing Agency and that’s what we do, I went through a range of emotions. It started with contempt, spread to...

Making a Success of Your Social Media

Social media is a vital tool for promoting your business. Making a success of your social media can be tough but sticking to these simple steps can really help you stay on track and keep an engaged audience. Set goals It may seem like common sense, but goal setting is...

How to create SEO rich content

In web terms, if content is King then SEO follows up very closely as Queen. There is very little point in spending your time and resources creating well written, informative content if the search engines aren’t going to find your site. In this post we are going to...

The importance of using visual content

The importance of using visual content in all of your marketing has never been greater. 84% of all marketing communications are predicted to be visual by 2019. Now really is the perfect time to start working on using visual content and investing some time into getting...

6 simple tips to start taking better videos

With the summer holidays in full swing, we know that the camcorders are out and filming away… but alas, the results may not be as good as you want them to be! So, we have come up with some simple tips to start taking better videos. We have assumed you have read your...

The Best Marketing Strategies for Engineering Companies

Not so long ago the idea of Marketing Strategies for Engineering companies would have been dismissed as a ‘nice to have concept but we don’t need it’. Thankfully those days, for many companies we come in contact with, are gone. The common response now is ‘yes we have...

5 Tips For Effective B2B Email Marketing

Traditional email marketing may be frowned upon in some circles of business and quite rightly as companies churn out emails on a weekly or even daily basis, full of largely irrelevant content. However in the 2018 world of industrial marketing, email marketing can...

PRESS RELEASE: Composite Metal Finish for Prestigious Architectural Canopies

facebook Twitter Youtube LinkedIn Instagram Dorset-based Norco Composites has successfully completed the construction of 3 architecturally-challenging canopies, manufactured using a unique composite metal, that are to be installed on the flagship new One Blackfriars...

PRESS RELEASE: A Full Pod of PEAs for Brittany Ferries

facebook Twitter Youtube LinkedIn Instagram Brittany Ferries has become the first member of the Green PEA Scheme to be awarded a P5 Level certification, the highest level that can be awarded under the innovative green energy scheme established in Poole. Brittany...

GDPR: The Emerging Trends

“There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know.” 

GDPR: Legal Basis for Processing Data

Under GDPR, schools will need to have a legal basis for processing data. GDPR gives the following potential bases which will be relevant for schools.

GDPR: An Overview for Schools

What is GDPR? The General Data Protection Regulation (GDPR) will come into force on 25 May 2018. This is a European legislation which will largely replace the current Data Protection Act in England and Wales.

How to Measure Exhibition Success

Trade shows can be costly. Our 5 key elements on how to measure your exhibition success will help you decide whether you go back next year.

Exhibition Success: 5 Top Tips

5 Top Tips for success at your next exhibition, from network opportunities to showcasing your services and expertise. Gain a return on your investment.

Free 30-Second Video at Southern Manufacturing

We’re pleased to announce we will be offering exhibitors a free 30-second video at Southern Manufacturing & Electronics 2018, to celebrate our fifth year of exhibiting.