Having a video is just a start, you need to successfully distribute your corporate video in order for it to increase your website traffic and sales.
With video being the most effective social media marketing tool, with a whopping 64% of customers more likely to buy a product after watching a video, it is a no-brainer for your business.
Email is an effective way of transmitting your video to a wide audience. You can easily embed your video, with the flexibility of targeting segments of your database to achieve the maximum return. Emails that include a video can increase click-through rates by 30% or more.
Your website is your ‘go to’ place. Putting a video on your landing page makes it 53% more likely to show up on page 1 of search engine results. Video on your website is also known to improve engagement, influence purchase decisions and increase the time spent on your site.
3. Social Media
The audience social media can reach is vast. Simply drop and drag your video, or click to start uploading it from your desktop. Videos in all major formats can be uploaded. Title it, tag it and write a description. Add keywords to make your video more discoverable.
4. Google AdWords
AdWords can effectively distribute your video on sites such as YouTube and others across the web. You choose where and when your video adverts are displayed, and who can see them. Set up a YouTube channel, upload your videos and follow the instructions to best promote them with Google AdWords.
5. Trade Show
Often with hundreds of trade stands to compete with, you need to differentiate yourself from your competitors and video can help you achieve that. With an innovative video that is not only on brand, but engaging too. You can use a booth display and show a marketing video, case study video, corporate video, product demos, client testimonials and more.
6. Video Brochures
An alternative to a corporate brochure and a fabulous way to bring your business to life. With your choice of videos, and an opportunity to design the cover, they impress potential clients with eye catching visuals that reflect your capabilities and your services.