The importance of using visual content in all of your marketing has never been greater. 84% of all marketing communications are predicted to be visual by 2019. Now really is the perfect time to start working on using visual content and investing some time into getting it just right.

How should you be increasing your visual content?   

Let’s start with a plan. Have a think about your community, and your marketplace, and the sort of content they would like to see. You know your industry; so what interests you on social media and on websites. If you like it the chances are your audience will. Have a look at what performs well by way of re-tweets, shared posts etc. Then think about how you could put your own spin on this. Don’t be scared of having a go – short vlogs with the right content will be much better received than pages of text. Think about the images that represent you and your business but always ensure they are of the highest quality possible.

Where video or photos aren’t appropriate, think about the use of infographics. Using an online tool like Canva will give them the professional look.

How will using visual content increase engagement?   

People prefer visuals. We are in essence visual learners. Online consumers will only take in 10-20% of the information they read, but once your content is paired with using visual content that percentage goes up to a whopping 65%. Tweets with images receive 150% more retweets than those without.

Tip: Compile a group of high quality images for your brand so you always have some relevant go-to images. Photographs of your business and products are always going to be the best option. You can also supplement these with a few stock images.  

Why is video so important?     

By 2019 80% of the internet’s traffic will consist of video traffic. An online audience is increasingly preferring to watch video rather than read plain text. 64% of consumers are more willing to make a purchase after watching a video. It’s often the quickest way to get a feel for a product before buying.

Getting video right can be tricky – read our recent article with 6 simple tips for creating better videos or contact us to have a chat about your next project. 

Hopefully you found this post useful for planning your next marketing strategy. Using visual content is so important right now. So if you need help with videography or photography send us an email at team@thecollectivegroup.co.uk.