We predict that video content is going to be the biggest social media trend in 2018.

Digital communication has become more personal and engaging. Having a presence on social media is no longer just status updates, photo uploads, and sharing of links. Businesses are now incorporating social video into their marketing strategy to generate more attention and reach their target audience.

 

Hubspot have shared these facts:

  • Adding a video to your e-letters can boost click-through rates by 200-300%.
  • Adding videos to your landing page can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • A third of the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.

We now have to cater for the on-the-go lifestyle. Video is one of the few types of online material that provides the value, relevance and flexibility consumers need.

According to Hubspot, 43% of people want to see video content from marketers and 51.9% marketing professionals worldwide name video as the content type with the best ROI. Videos increase engagement in the form of likes, comments, shares and retweets on all social media platforms.

 

Earlier this year, after much thought (and many meetings), The Collective Team decided to rebrand and move to new premises. A big factor for this move was so we could have our own studio on-site. Having a studio available for the team and our clients was a no brainer. With live streaming, vlogging and branded content being so popular, we allow for businesses of all kinds to have the option to explore and implement video into their social media marketing campaigns.

 

If you have any questions, or need any help with video for your business, then call us on 01202 682322

Making a Success of Your Social Media

Social media is a vital tool for promoting your business. Making a success of your social media can be tough but sticking to these simple steps can really help you stay on track and keep an engaged audience. Set goals It may seem like common sense, but goal setting is...

How to create SEO rich content

In web terms, if content is King then SEO follows up very closely as Queen. There is very little point in spending your time and resources creating well written, informative content if the search engines aren’t going to find your site. In this post we are going to...

The importance of using visual content

The importance of using visual content in all of your marketing has never been greater. 84% of all marketing communications are predicted to be visual by 2019. Now really is the perfect time to start working on using visual content and investing some time into getting...

6 simple tips to start taking better videos

With the summer holidays in full swing, we know that the camcorders are out and filming away… but alas, the results may not be as good as you want them to be! So, we have come up with some simple tips to start taking better videos. We have assumed you have read your...

The Best Marketing Strategies for Engineering Companies

Not so long ago the idea of Marketing Strategies for Engineering companies would have been dismissed as a ‘nice to have concept but we don’t need it’. Thankfully those days, for many companies we come in contact with, are gone. The common response now is ‘yes we have...

5 Tips For Effective B2B Email Marketing

Traditional email marketing may be frowned upon in some circles of business and quite rightly as companies churn out emails on a weekly or even daily basis, full of largely irrelevant content. However in the 2018 world of industrial marketing, email marketing can...

PRESS RELEASE: Composite Metal Finish for Prestigious Architectural Canopies

facebook Twitter Youtube LinkedIn Instagram Dorset-based Norco Composites has successfully completed the construction of 3 architecturally-challenging canopies, manufactured using a unique composite metal, that are to be installed on the flagship new One Blackfriars...

PRESS RELEASE: A Full Pod of PEAs for Brittany Ferries

facebook Twitter Youtube LinkedIn Instagram Brittany Ferries has become the first member of the Green PEA Scheme to be awarded a P5 Level certification, the highest level that can be awarded under the innovative green energy scheme established in Poole. Brittany...

GDPR: The Emerging Trends

“There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know.” 

GDPR: Legal Basis for Processing Data

Under GDPR, schools will need to have a legal basis for processing data. GDPR gives the following potential bases which will be relevant for schools.

GDPR: An Overview for Schools

What is GDPR? The General Data Protection Regulation (GDPR) will come into force on 25 May 2018. This is a European legislation which will largely replace the current Data Protection Act in England and Wales.

How to Measure Exhibition Success

Trade shows can be costly. Our 5 key elements on how to measure your exhibition success will help you decide whether you go back next year.

Exhibition Success: 5 Top Tips

5 Top Tips for success at your next exhibition, from network opportunities to showcasing your services and expertise. Gain a return on your investment.

Free 30-Second Video at Southern Manufacturing

We’re pleased to announce we will be offering exhibitors a free 30-second video at Southern Manufacturing & Electronics 2018, to celebrate our fifth year of exhibiting.

3 Significant Video Marketing Trends for 2018

2017 has undoubtedly been the year of video content marketing. Now we’re in 2018, video is set to continue prospering.

2018 Video Predictions

Social media is no longer just updates, photos and links. Businesses are now using social video to generate more attention and reach their target audience.

Benefits of Social Media Channels for Business Marketing (Infographic)

Social media can improve your search rankings, website traffic and conversion rates. Reasons why you should be utilising your social media channels.

How To Use Social Media Channels for Business Marketing (Infographic)

Once you’ve chosen the best social media channels for your business, you need to make sure they are getting results. Ask yourself three basic questions.

Best Social Media Channels for Business Marketing (Infographic)

Social media is one of the most effective tools in digital marketing, so it’s important to find the best channels for your business. We’ve listed the top 5.

Choosing the Right CMS for Your Business

Choosing the right CMS for your website can be difficult. We’ve broken down the top 4 CMS to help you select the best CMS for your business needs and goals.