01202 682322

Gulmay Ltd

Gulmay is a world leader in the design and manufacture of high voltage, high frequency x-ray generators, controllers and x-ray sub-power systems.

Located in the UK, US and China, Gulmay’s reputation for reliability, innovation and quality is based on more than 30 years of delivering the widest range of products and systems to meet the needs of OEM’s within the Security, Life Sciences, Material Sorting, Steel Gauging and Microfocus market sectors.

Talk to us about your video and marketing requirements.

Call: 01202 682322
Email: team@the collectivegroup.co.uk

what they wanted

A marketing strategy to capitalise on the growth of the business over the last three years

An evolution of the company brand, including corporate guidelines to ensure a consistent global approach to the Gulmay brand

New photography for use in future marketing material

A new website to support the new brand and provide a more effective introduction to Gulmay, to drive increased and more high quality sales leads

A corporate video to communicate Gulmay’s breadth of capability and globalisation

A new Exhibition stand that was reusable, with different graphics to reflect differing trade show audiences

what we did

Developed a global marketing strategy, focussing on key target markets, identified marketing objectives and key messages, culminating in a 12 month communications plan using multiple online and offline marketing tools

Developed an extensive brand guidelines document, addressing all foreseeable marketing materials, to ensure the new Gulmay brand and logo are used consistently to reinforce the image of the company

Produced a website architecture document, setting the foundations for a new website by identifying clear goals and objectives, assessing target audiences for the website, evaluating the competition and undertaking scenario planning to predict visitor paths

As a result of work undertaken, Gulmay further contracted The Collective to undertake a 6-month marketing support contract, delivering a new website, new literature, the launch of their new brand, a new corporate video and photography and the project management of their attendance at a key Conference and exhibition in Sweden, including the design and build of a new multi-use exhibition stand.

corporate video

Gulmay had a requirement for a corporate video they could use in multiple marketing channels, in addition to being used by the sales team. We developed the video to showcase Gulmay’s experience and tradition in the X-ray market, and produced the generator animation to demonstrate the complexity of the product.     

exhibition stand

The new Gulmay exhibition stand is a modular system that can be reused, with different graphics if required. We designed the stand, and project managed the build in Gothenberg at an international trade show. 

work with us

Looking to build your brand and expand your audience? Do you need an agency that can offer creativity, experience and teamwork? It’s time to start your journey with us

Looking to build your brand and expand your audience? Do you need an agency that can offer creativity, experience and teamwork? It’s time to start your journey with us

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