What was your last selfless act? Like many others, we often support our local charity shops with donations and even take part in the occasional (terrifying) sky-dive and charity bake-sale. But our Media Director wanted to go the extra mile, so when he saw that local charity AOK Rucksack Appeal needed a volunteer to collect socks and hats for the homeless from Birmingham, he immediately wanted to help this worthy cause.


James and Andy made the 9-hour round trip to collect 1000 socks and 400 hats last week, delivering the parcels by hand to AOK’s Founder, Sally Harvey, and Trustee, Roger Harvey. You can watch their journey, and the motivation behind it, here:


AOK Rucksack Appeal are a unique charity – they work with major homeless agencies to get homeless people off the streets, into accommodation and back into the community using a philosophy based on Maslow’s hierarchy of needs. They provide rucksacks with essentials to the homeless, containing warm clothing, sleeping bags and toiletries, as well as ‘Move In’ packs for those who have been housed, with useful items such as washing equipment and food parcels. AOK go beyond this tangible support, offering real-life skills to ensure successful integration into society: they provide advice and training which builds confidence and also give talks to organisations with the view of reducing the stigma attached to homelessness.

The Collective are thrilled to have been able to help this fantastic charity. If you’d like to learn more about AOK Rucksack Appeal and support them with their efforts, please visit their website:

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